Alexander Perelman

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

ROAS vs CPA: Which Number Should Your Google Ads Contract Use?
October 12, 2026 • 10 min read
Written by Alexander Perelman
By 2027, the Answer Box Will Make Separate PPC and SEO Reports Look Expensive
October 12, 2026 • 9 min read
Written by Alexander Perelman
“Book a Call to See Pricing” Is Not a Price
October 12, 2026 • 9 min read
Written by Alexander Perelman
The Fee Crossover: When a Percentage Agency Fee Beats a Flat Sprint
October 12, 2026 • 11 min read
Written by Alexander Perelman
The SaaS Account That Went Back to Week One Every Quarter
October 12, 2026 • 9 min read
Written by Alexander Perelman
The Google Ads Learning Phase Is Not a Two-Week Quarantine
October 12, 2026 • 9 min read
Written by Alexander Perelman
The First Four Weeks of Google Ads Are Not a Waiting Room
October 12, 2026 • 10 min read
Written by Alexander Perelman
Postmortem: The SaaS Google Ads Launch That Kept Starting Over
October 12, 2026 • 10 min read
Written by Alexander Perelman
Google Ads’ Learning Phase Is a Status Label, Not a Month Off
October 12, 2026 • 9 min read
Written by Alexander Perelman
28 Days of Google Ads on $100 a Day and Five Edits a Week
October 12, 2026 • 11 min read
Written by Alexander Perelman
The $249 AI Google Ads Tool and the Rest of the Bill
October 12, 2026 • 9 min read
Written by Alexander Perelman
WordStream Pricing Teardown: The Tool Is Gone, but the Costs Aren’t
October 12, 2026 • 9 min read
Written by Alexander Perelman
Five Google Ads Predictions for 2027, With a Way to Prove Each One Wrong
October 12, 2026 • 10 min read
Written by Alexander Perelman
Where 30% More Google Ads Conversions Actually Comes From
October 12, 2026 • 11 min read
Written by Alexander Perelman
Hands-Off Google Ads: The Four Decisions You Still Have to Make
October 12, 2026 • 10 min read
Written by Alexander Perelman
The 15% Google Ads Fee Outlived the Work It Once Paid For
October 12, 2026 • 10 min read
Written by Alexander Perelman
Seven Copy-Paste Scripts to Make Your PPC Agency Commit to Results
October 12, 2026 • 10 min read
Written by Alexander Perelman
The SaaS Account That Taught Me to Judge Search Work in 90 Days
October 12, 2026 • 10 min read
Written by Alexander Perelman
Before You Sign a Performance-Based Search Deal: 15 Contract Checks
October 12, 2026 • 11 min read
Written by Alexander Perelman
Pipeline or Qualified Leads: What Should Your Search Partner Get Paid For?
October 12, 2026 • 10 min read
Written by Alexander Perelman
The AEO Vendor Glossary: 22 Terms That Measure Results or Change Them
October 12, 2026 • 11 min read
Written by Alexander Perelman
Month Six: Your Google Ads Agency’s Quarterly Business Review, Annotated
October 12, 2026 • 9 min read
Written by Alexander Perelman
7 Myths About Performance-Based Google Ads Pricing That Keep Retainers Alive
October 12, 2026 • 9 min read
Written by Alexander Perelman
Will They Actually Eat the Loss? Seven Questions About Performance-Based Search Marketing
October 12, 2026 • 9 min read
Written by Alexander Perelman

Alexander Perelman

ROAS vs CPA: Which Number Should Your Google Ads Contract Use?

By 2027, the Answer Box Will Make Separate PPC and SEO Reports Look Expensive

“Book a Call to See Pricing” Is Not a Price

The Fee Crossover: When a Percentage Agency Fee Beats a Flat Sprint

The SaaS Account That Went Back to Week One Every Quarter

The Google Ads Learning Phase Is Not a Two-Week Quarantine

The First Four Weeks of Google Ads Are Not a Waiting Room

Postmortem: The SaaS Google Ads Launch That Kept Starting Over

Google Ads’ Learning Phase Is a Status Label, Not a Month Off

28 Days of Google Ads on $100 a Day and Five Edits a Week

The $249 AI Google Ads Tool and the Rest of the Bill

WordStream Pricing Teardown: The Tool Is Gone, but the Costs Aren’t

Five Google Ads Predictions for 2027, With a Way to Prove Each One Wrong

Where 30% More Google Ads Conversions Actually Comes From

Hands-Off Google Ads: The Four Decisions You Still Have to Make

The 15% Google Ads Fee Outlived the Work It Once Paid For

Seven Copy-Paste Scripts to Make Your PPC Agency Commit to Results

The SaaS Account That Taught Me to Judge Search Work in 90 Days

Before You Sign a Performance-Based Search Deal: 15 Contract Checks

Pipeline or Qualified Leads: What Should Your Search Partner Get Paid For?

The AEO Vendor Glossary: 22 Terms That Measure Results or Change Them

Month Six: Your Google Ads Agency’s Quarterly Business Review, Annotated

7 Myths About Performance-Based Google Ads Pricing That Keep Retainers Alive

Will They Actually Eat the Loss? Seven Questions About Performance-Based Search Marketing