---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 7)"
description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 7 of 69."
url: "https://groas.com/author/alexander-perelman/page/7"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![A woman in a gridlocked taxi stares at the glowing meter still ticking up: the fee keeps running even when results go nowhere.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f8fc9a67-941b-48f1-b3e5-ce82d37002b4.png)](https://groas.com/post/directive-vs-disruptive-advertising-pric)
  ## [Directive vs Disruptive Advertising: Who Pays When Results Stall?](https://groas.com/post/directive-vs-disruptive-advertising-pric)
  [October 13, 2026 • 10 min read](https://groas.com/post/directive-vs-disruptive-advertising-pric)

  [Written by Alexander Perelman](https://groas.com/post/directive-vs-disruptive-advertising-pric)
* [![Clay figure waits patiently by a door marked LEARNING, staring at a clock, while a tap behind him pours gold coins onto the floor unnoticed.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/81c6575c-af9d-49dd-9875-23b6817a31a9.png)](https://groas.com/post/everything-i-believed-about-my-first-mon)
  ## [Google Ads Learning Phase: The First-Month Beliefs That Cost Beginners Money](https://groas.com/post/everything-i-believed-about-my-first-mon)
  [October 13, 2026 • 10 min read](https://groas.com/post/everything-i-believed-about-my-first-mon)

  [Written by Alexander Perelman](https://groas.com/post/everything-i-believed-about-my-first-mon)
* [![Five identical hourglasses sit on cash stacks that rise steeply left to right: the money grows while the time stays the same.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b7ff1624-e0a9-4271-b214-83ee924eff18.png)](https://groas.com/post/the-fee-curve-what-agencies-charge-per-h)
  ## [The Fee Curve: What a 15% Google Ads Management Fee Costs per Hour](https://groas.com/post/the-fee-curve-what-agencies-charge-per-h)
  [October 13, 2026 • 11 min read](https://groas.com/post/the-fee-curve-what-agencies-charge-per-h)

  [Written by Alexander Perelman](https://groas.com/post/the-fee-curve-what-agencies-charge-per-h)
* [![Two towering identical agency proposal binders loom over a single contract page whose 'TARGET' line is left blank, a fountain pen waiting beside it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f3892be4-0589-4938-b5e9-19487f491af4.png)](https://groas.com/post/an-open-letter-to-the-vp-choosing-betwee)
  ## [An Open Letter to the VP Choosing Between Tinuiti and Wpromote: Get the Number in Writing](https://groas.com/post/an-open-letter-to-the-vp-choosing-betwee)
  [October 13, 2026 • 11 min read](https://groas.com/post/an-open-letter-to-the-vp-choosing-betwee)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-vp-choosing-betwee)
* [![A clay marketer sits on his hands at 1 a.m., straining not to pull a big red lever as a calendar reads DAY 4, resisting the urge to tinker early.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/05c3136f-a391-49b0-93e3-c89f85d8abf7.png)](https://groas.com/post/one-account-10k-a-month-90-days-the-week)
  ## [One Account, $10k a Month, 90 Days: The CPA Launch Plan I'd Put My Fee On](https://groas.com/post/one-account-10k-a-month-90-days-the-week)
  [October 13, 2026 • 10 min read](https://groas.com/post/one-account-10k-a-month-90-days-the-week)

  [Written by Alexander Perelman](https://groas.com/post/one-account-10k-a-month-90-days-the-week)
* [![Brass tweezers lift one neatly cut paragraph out of a printed web page, leaving the rest behind, as AI search lifts single passages.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/061ee886-9410-4603-9c91-99b1283ecfbc.png)](https://groas.com/post/steal-these-14-citable-blocks-copy-ready)
  ## [14 Copy-Ready Passages for AI Search Citations](https://groas.com/post/steal-these-14-citable-blocks-copy-ready)
  [October 13, 2026 • 11 min read](https://groas.com/post/steal-these-14-citable-blocks-copy-ready)

  [Written by Alexander Perelman](https://groas.com/post/steal-these-14-citable-blocks-copy-ready)
* [![Five red toolboxes shrink from full size to thimble-sized, yet each carries the same big "15%" price tag: less work, same fee.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/221042e2-f46e-427f-a40e-131e67018aa5.png)](https://groas.com/post/from-15-of-spend-to-pay-on-results-a-dat)
  ## [Google Ads Management Fees: A Timeline of Shrinking Work and Stubborn Prices](https://groas.com/post/from-15-of-spend-to-pay-on-results-a-dat)
  [October 13, 2026 • 10 min read](https://groas.com/post/from-15-of-spend-to-pay-on-results-a-dat)

  [Written by Alexander Perelman](https://groas.com/post/from-15-of-spend-to-pay-on-results-a-dat)
* [![A glass funnel overflowing with paper lead forms drips out just one gold coin into an empty dish: lots of leads, almost no revenue.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/479532b0-79ec-4228-946e-ede8dbae9faf.png)](https://groas.com/post/six-months-24k-more-leads-flat-pipeline)
  ## [More Leads, Flat Pipeline: A Six-Month Agency Postmortem](https://groas.com/post/six-months-24k-more-leads-flat-pipeline)
  [October 13, 2026 • 11 min read](https://groas.com/post/six-months-24k-more-leads-flat-pipeline)

  [Written by Alexander Perelman](https://groas.com/post/six-months-24k-more-leads-flat-pipeline)
* [![An old, coffee-stained impressions report sits in a barber chair sporting a slick new haircut, mocking AI visibility scores as rebranded old metrics.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5e93af4d-6e5f-46c4-9c48-1d085dbfe05e.png)](https://groas.com/post/your-ai-visibility-score-is-just-impress)
  ## [Your AI Visibility Score Is an Impressions Deck With a New Haircut](https://groas.com/post/your-ai-visibility-score-is-just-impress)
  [October 13, 2026 • 9 min read](https://groas.com/post/your-ai-visibility-score-is-just-impress)

  [Written by Alexander Perelman](https://groas.com/post/your-ai-visibility-score-is-just-impress)
* [![A miniature street where a giant neon "SPONSORED" billboard is ignored while tiny shoppers queue at a small spotlit shop, showing earned trust beating ads.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8635d003-e6eb-46f1-b35a-004f2044d2e4.png)](https://groas.com/post/by-2027-the-ad-above-the-ai-answer-will)
  ## [By December 2027, the AI Overview Citation Will Be Worth More Than the Ad Above It](https://groas.com/post/by-2027-the-ad-above-the-ai-answer-will)
  [October 13, 2026 • 11 min read](https://groas.com/post/by-2027-the-ad-above-the-ai-answer-will)

  [Written by Alexander Perelman](https://groas.com/post/by-2027-the-ad-above-the-ai-answer-will)
* [![A fisherman proudly hauls tagged fish from a tiny fenced pond of his client's own stock, while the open sea full of wild fish lies untouched behind him.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b40efcea-a536-4390-91cb-6c291fd08422.png)](https://groas.com/post/paying-your-agency-on-cpa-won-t-save-you)
  ## [A CPA-Based Agency Fee Can Still Reward the Wrong Results](https://groas.com/post/paying-your-agency-on-cpa-won-t-save-you)
  [October 13, 2026 • 9 min read](https://groas.com/post/paying-your-agency-on-cpa-won-t-save-you)

  [Written by Alexander Perelman](https://groas.com/post/paying-your-agency-on-cpa-won-t-save-you)
* [![Three identical restaurant check folders: one neatly closed, one spilling an endless receipt, one with a ticking taxi meter built in: the same job, three bills.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8009cd7d-9540-4fb9-92b1-e202367c828d.png)](https://groas.com/post/what-90-days-of-google-ads-management-ac)
  ## [The 90-Day Google Ads Bill: $4k Retainer vs. 15% of Spend vs. a Flat-Fee Sprint](https://groas.com/post/what-90-days-of-google-ads-management-ac)
  [October 13, 2026 • 10 min read](https://groas.com/post/what-90-days-of-google-ads-management-ac)

  [Written by Alexander Perelman](https://groas.com/post/what-90-days-of-google-ads-management-ac)
* [![Cartoon of a man in a bathrobe waiting for a beeping smoke detector to put out his kitchen fire, ignoring the extinguisher on the wall.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/908a7c0d-ed03-4147-8fd6-04302c7ab36b.png)](https://groas.com/post/will-a-tool-get-me-into-ai-overviews-or)
  ## [Will an AEO Tool Get You Cited, or Just Tell You You’re Missing? Seven Questions Answered](https://groas.com/post/will-a-tool-get-me-into-ai-overviews-or)
  [October 13, 2026 • 9 min read](https://groas.com/post/will-a-tool-get-me-into-ai-overviews-or)

  [Written by Alexander Perelman](https://groas.com/post/will-a-tool-get-me-into-ai-overviews-or)
* [![Cartoon: a founder pours cash into an ad machine that yields three customers, while coins gush into a grinning agency rep's hat: "Great month — you spent more!"](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6e373828-208e-4e4e-90e0-d2e800fedb60.png)](https://groas.com/post/an-open-letter-to-the-founder-about-to-s)
  ## [Before You Sign a Performance-Based Ads Deal, Check Who Gets Paid When Costs Rise](https://groas.com/post/an-open-letter-to-the-founder-about-to-s)
  [October 13, 2026 • 10 min read](https://groas.com/post/an-open-letter-to-the-founder-about-to-s)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-founder-about-to-s)
* [![A miniature crew installs a new glass storefront in front of an untouched, ribbon-sealed old shop, changing its face without entering the building.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/307832b6-dd8f-4262-8b5a-989c10e280ec.png)](https://groas.com/post/onboard-your-first-white-label-aeo-clien)
  ## [Onboard a White-Label AEO Client in an Afternoon Without Touching Their CMS](https://groas.com/post/onboard-your-first-white-label-aeo-clien)
  [October 13, 2026 • 10 min read](https://groas.com/post/onboard-your-first-white-label-aeo-clien)

  [Written by Alexander Perelman](https://groas.com/post/onboard-your-first-white-label-aeo-clien)
* [![A steel safe engraved 'GUARANTEED' with every side's door hanging open, cash sliding out: a guarantee so full of exits it protects nothing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/04658a35-c139-4bb9-bf22-11e119b4b2cb.png)](https://groas.com/post/teardown-the-performance-guarantee-claus)
  ## [Teardown: The Performance Guarantee That Lets an Agency Keep Its Fee](https://groas.com/post/teardown-the-performance-guarantee-claus)
  [October 13, 2026 • 10 min read](https://groas.com/post/teardown-the-performance-guarantee-claus)

  [Written by Alexander Perelman](https://groas.com/post/teardown-the-performance-guarantee-claus)
* [![A brass taxi meter spews an endless receipt that buries a row of ten business cards, showing per-prompt software costs eating an agency's retainer.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8d2faabe-b329-440c-8b98-b9f51e987148.png)](https://groas.com/post/how-to-package-white-label-ai-seo-into-c)
  ## [How to Price an AEO Retainer That Still Pays at Client Ten](https://groas.com/post/how-to-package-white-label-ai-seo-into-c)
  [October 13, 2026 • 9 min read](https://groas.com/post/how-to-package-white-label-ai-seo-into-c)

  [Written by Alexander Perelman](https://groas.com/post/how-to-package-white-label-ai-seo-into-c)
* [![A pop-up contract where a founder and an agency rep shake hands as a fine-print pull-tab opens a trapdoor under only the founder's feet.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/099cf571-c1d0-4bdf-bedc-226ae350827b.png)](https://groas.com/post/the-performance-pricing-glossary-18-term)
  ## [The Performance-Pricing Glossary: 18 Contract Terms That Decide Who Carries the Risk](https://groas.com/post/the-performance-pricing-glossary-18-term)
  [October 13, 2026 • 10 min read](https://groas.com/post/the-performance-pricing-glossary-18-term)

  [Written by Alexander Perelman](https://groas.com/post/the-performance-pricing-glossary-18-term)
* [![Rows of numbered, cracked fortune cookies on a lab tray, a few slips ticked in red, showing AI answers must be sampled repeatedly, not trusted once.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3ba510d6-80a9-4e59-a42e-53f81a0647e9.png)](https://groas.com/post/the-30-prompt-test-measure-your-brand-s)
  ## [The 30-Prompt Test for AI Search Visibility](https://groas.com/post/the-30-prompt-test-measure-your-brand-s)
  [October 13, 2026 • 10 min read](https://groas.com/post/the-30-prompt-test-measure-your-brand-s)

  [Written by Alexander Perelman](https://groas.com/post/the-30-prompt-test-measure-your-brand-s)
* [![After a ruined steak dinner, a suited man stands to leave while sliding the bill to his frustrated dinner companion, asking who pays when results miss.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c13576cf-f0f4-4ac6-9ad2-3ffe1ef60428.png)](https://groas.com/post/search-marketing-companies-that-actually)
  ## [Search Marketing Companies Ranked by Who Pays When Performance Misses](https://groas.com/post/search-marketing-companies-that-actually)
  [October 13, 2026 • 11 min read](https://groas.com/post/search-marketing-companies-that-actually)

  [Written by Alexander Perelman](https://groas.com/post/search-marketing-companies-that-actually)
* [![Tabletop model: a giant tap pours coins into a leaky pipe while a grinning tollbooth attendant skims 15%, and only a few tiny customers trickle out.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/91226106-e678-4ebd-926b-134b0d585026.png)](https://groas.com/post/7-myths-about-pay-for-performance-google)
  ## [8 Myths About Performance-Based Google Ads Pricing](https://groas.com/post/7-myths-about-pay-for-performance-google)
  [October 13, 2026 • 9 min read](https://groas.com/post/7-myths-about-pay-for-performance-google)

  [Written by Alexander Perelman](https://groas.com/post/7-myths-about-pay-for-performance-google)
* [![A brass thermometer reads maximum on a smouldering wall above an unopened toolbox: tracking the problem precisely while nobody fixes it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c1a7fa2c-914e-4050-ba40-64604ca7e072.png)](https://groas.com/post/should-a-small-business-run-aeo-in-house)
  ## [DIY AEO or Done-for-You? The Question That Decides](https://groas.com/post/should-a-small-business-run-aeo-in-house)
  [October 13, 2026 • 9 min read](https://groas.com/post/should-a-small-business-run-aeo-in-house)

  [Written by Alexander Perelman](https://groas.com/post/should-a-small-business-run-aeo-in-house)
* ## [White-Label Local SEO and AI SEO for Agencies: FAQ](https://groas.com/post/white-label-local-seo-faq)
  [October 12, 2026 • 3 min read](https://groas.com/post/white-label-local-seo-faq)

  [Written by Alexander Perelman](https://groas.com/post/white-label-local-seo-faq)
* ## [How to Evaluate an AEO and Digital Marketing Agency: What to Check Before You Buy](https://groas.com/post/directive-aeo-agency-evaluation-guide)
  [October 12, 2026 • 5 min read](https://groas.com/post/directive-aeo-agency-evaluation-guide)

  [Written by Alexander Perelman](https://groas.com/post/directive-aeo-agency-evaluation-guide)

[Previous](https://groas.com/author/alexander-perelman/page/6)[1](https://groas.com/author/alexander-perelman)…[6](https://groas.com/author/alexander-perelman/page/6)[7](https://groas.com/author/alexander-perelman/page/7)[8](https://groas.com/author/alexander-perelman/page/8)…[69](https://groas.com/author/alexander-perelman/page/69)[Next](https://groas.com/author/alexander-perelman/page/8)

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